Chief Commercial Officer John Stuart to speak about the monetization and personalization of mobile messaging, apps and phones
Facebook breach highlights necessary shift in data ownership – it’s time for individuals to take back control
The Facebook data breach by Cambridge Analytica highlights issues around digital privacy as well as the rights of individuals to choose how their data is used. If advertisers and companies want to use our personal data, they should be prepared to pay for it, or offer something in return for using in it in a pre-determined way.
Here at Cloudbanter, we think all mobile users should be getting something in return for the data they give up to mobile advertisers. Not only this, but we think all adverts that mobiles users receive should be personalized, visually unobtrusive, real-time, preferential, contextual, location and lifestyle based.
The MWC theme – Creating a Better Future – resonates deeply with the Cloudbanter team because our technology holds the potential to open up the latest mobile innovations to a global audience. We believe the democratization of technology is key to creating a better, more connected, more equal, global future for all.
Creating a better future through enhanced monetized messaging, apps and phones. Cloudbanter Messages offers mobile operators the opportunity to monetize users and gain revenues, while mobile users can earn rewards from the user incentive points based scheme.