2018 is set to be an exciting year for mobile advertising. It is, of course, now the undisputed leader of advertising platforms. Here at Cloudbanter, we’re looking forward to the year ahead and the opportunities our mobile-first market presents.
According to a recent report by eMarketer, spending on paid media will increase by 7% globally in 2017, taking it to a grand total of $584.14 billion. The report goes on to say that investment in mobile advertising has been the main driver of this increase, making up 24.4% of total advertising expenditure this year. In an increasingly mobile and digital world, it is not difficult to see why mobile continues to take a bigger slice of the advertising pie each year.
What does the future hold for mobile messaging and monetization? Cloudbanter’s Chief Product Officer and Co-founder Clay Babcock will be at MWC Americas 2017 to discuss the future of mobile messaging and monetization including how mobile operators can monetize their users to create additional revenue streams, breathe new life into messaging plus the current opportunity for advertisers to take advantage of millions of untapped screens globally.