Cloudbanter’s ongoing user incentive points rewards scheme (My Rewards) offers mobile users the chance to accumulate points in return for accepting fixed banner adverts, content, offers, discounts and promotions at the bottom of their Cloudbanter messaging and other apps screens. The solution provides significant user acquisition and retention to mobile operators, app/vertical providers and OEM/manufacturers who have the opportunity to tap into the ever-growing appetite for mobile advertising solutions, regain heavily eroded revenues, enhance the user experience and win back customer loyalty. From the perspective of global brands, advertisers and content providers, the technology presents an opportunity to take advantage of previously under utilized mobile screens and reach groups of users who have opted in to adverts and content based upon their user profile and preferences.
“Adverts and content within Cloudbanter messaging and other apps screens offer the ideal solution for mobile operators, app/vertical providers and OEM/manufacturers struggling with the challenge of keeping customers engaged, driving greater revenue per user and reducing churn rate,” says Graham Williams, CEO, Cloudbanter. “It’s become more apparent than ever that mobile operators, app/vertical providers and OEM/manufacturers need to take significant action in order to monetize their services – indeed, the industry has suggested that 2018 will be the defining year for mobile operators as they fight to remain relevant and drive greater engagement with customers.
“Our technology offers mobile operators a chance to regain the upper hand, and for users to feel more in control of the adverts and content they accept, as well as getting something back using their accumulated reward points,” Graham continues.
Customers using Cloudbanter AI messaging, apps and phone apps will experience adverts and content at the bottom of their messaging screen which are personalized, unobtrusive, real-time, preferential, contextual, location, lifestyle-based and powered by AI capabilities. These adverts can also be used within apps including Internet TV, Customer Care, Money, IoT and others helping monetize these services more effectively and allowing the user to enhance their mobile experience via user profile-based adverts, content and rewards.
“Mobile users are starting to realise the value of their data and screen time to advertisers and content providers, and as such are becoming much more selective over the apps they use, or websites they visit on their mobile,” says Graham. “Cloudbanter AI messaging, apps and phone apps captures users’ profile and preferences, so we are in a unique position to offer users highly targeted content from their favourite brands. This is the first time mobile operators, app/vertical providers and OEM/manufacturers will be able to offer customers the chance to get something back from the adverts and content they accept.”
Cloudbanter AI messaging, apps and phone apps provides brands, advertisers and content providers the opportunity to deliver advertising content within SMS and messaging conversations and apps. This approach offers a greater chance of engagement including more clicks and views. Cloudbanter AI messaging, apps and phone apps also provides social media, smart digital media plus Big Data and omni-channel analytic capabilities.