Handset technology

Cloudbanter replaces the standard messaging client on the device. This client provides the same if not more functionality as the original, but has been extended to include management of traffic embedded in the messaging channel or app, and to display, manage, and respond to Cloudbanter ads placed for viewing by the user.

One of the key issues when designing the User Interface of the Cloudbanter client was to ensure that the placed advertisements were prominent and visible, but did not interfere with the messaging conversation. Messaging and the use of apps has changed greatly over the years. Once a way to exchange a message at low cost, messaging has become the way a whole generation of mobile users hold conversations. Any new advertising model would have to take that into account. So we modelled and studied users, learning how they messaged and why. Mobile advertising cannot simply dump content on the screen and, just as importantly, it cannot interrupt user’ messaging or use of an app, even if they were very interested in a particular advertisement.

The result? A mobile messaging and app client that artfully blends advertisements into a fully featured messaging and app experience. Advertisements appear and rotate subtly without interfering with the primary purpose of why the user went onto a particular messaging client of app in the first place. Once an interesting advertisement is selected, the user has the choice to view it immediately, or defer viewing to a break in the action.

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