The world of mobile advertising is becoming increasingly complex, with a digital ecosystem that spans the divide between advertisers and publishers. Data-driven advertising or programmatic is becoming more and more important as advertisers are under increasing pressure to report on Return On Marketing Investment (ROMI).
And the stakes get higher everyday…
Once a mere novelty, mobile advertising is now contributing the lion’s share of revenue for many mobile marketing companies. As the market grows and evolves, it is vital for advertisers to find the new screens, the new opportunities, the new paths to consumers that are created as new technology unfolds. The current model is still based on buying or selling advertising inventory on a site or placement basis, e.g. a percentage of impressions or a spot banner on a particular site.
Brands are wanting to communicate with their consumers when it is most relevant and appropriate, and the mobile phone has become the ultimate ‘wearable’ allowing advertisers to utilise the ‘Super-Cookie’ found at the intersection of profile / engagement / location. In simple terms, who the consumer is, what they are interested in and what they do, and lastly, where they are. This level of targeting requires a mechanism to leverage all these useful bits of information, and aims to allow advertisers to request ‘audiences’, instead of impressions, in order to greatly improve conversion as they will only serve adverts to consumers that need it or have requested them.
The Cloudbanter Messaging System is such an opportunity.
The platform provides access to millions of new consumers, many who are underserved by the current reach of mobile marketing. By providing access to them via advertisements delivered to their mobile phone without the use of mobile data, we can provide access where others cannot. That is a huge green field opportunity. And as the emerging mobile phone market expands, this segment expands with it.
But our story is not just about screens. It is about the tools that allow detailed access to data that will help create personalized, targeted campaigns. Because we understand that the best mobile advertising campaigns are the ones that resonate best with the viewer.
Our Targeting Capabilities:
- Interest and Behavior
- Operating System
- Contextual Keywords
- Frequency Capping
- Prepaid / Postpaid
- Day / Time