Cloudbanter appoints David Judd as Non Executive Director.
David has over 18 years of experience in digital marketing, operations and transformation gained from various sectors, with industry and customer knowledge gained from Telco, Software, IT Services, Healthcare, Gaming and Travel. He has proven success, with every digital strategy created and managed having improved ROI, increased traffic and conversions.
He has managed several digital transformation programs and is adept at driving senior management and securing required sponsorship. His International marketing experience, working with different cultures and languages across myriad audiences (e.g. US, BRIC, APAC and EMEA) has given him a unique perspective on crafting relevant and appropriate localized digital marketing capability that works. He holds a BA (Hons) Business Administration & Information Technology.
“I’m very excited to be joining Cloudbanter at this time, the advertising market will benefit from new high quality programmatic inventory. I’m looking forward to working with MNO’s wanting to optimise their Average Revenue per User (ARPU).”, said David, when asked what interested him in the role.
Founded and established by a group of experienced and successful senior executives in the software industry, Cloudbanter’s technology provides personalised, preferential, stimulating and unobtrusive information via mobile messaging advertising to global mobile users across all platforms of devices and operating systems. It is the first and only provider of mobile advertising within SMS conversations, a technology which monetizes and unify mobile messaging to benefit mobile users, mobile network operators and advertisers globally.
As a result of increased competition for mobile network operators from instant messaging platforms, social media and OTT internet apps, Cloudbanter provides a means of monetizing mobile messaging. Its patented proprietary technology enables advertisers to deliver highly targeted adverts and utilise a range of advert types including text, graphics, animation, coupons, video and much more. Initially starting with SMS and MMS, Cloudbanter’s technology will extend to instant messaging and voice calls in the future.