The Cloudbanter vision and strategy to provide monetization and personalization mobile messaging, apps and phones plus TVs powered by artificial intelligence (AI) capabilities, to challenge, transform and disrupt to create additional revenue, rewards and lifestyle to benefit end users, mobile operators, OEM/manufacturers, TV media, app/vertical providers, businesses and advertisers/agencies with increased relevancy and targeting of lifestyle advertising content.
The Cloudbanter AI Monetization SDK Toolkit and API’s are available to app/vertical providers looking to monetize their apps (including customer care, money, IoT). It operates on the mobile and TV, and manages the receipt and display of adverts and content, as well as recording user interaction with the adverts and content for billing, activities and fulfilment purposes. Advertising content appear on a rotating, fixed and unobtrusive banner located at the bottom of the screen and are displayed based upon the user profile and preferences.
The Cloudbanter AI Monetization & Personalization Platform obtains advertising content from the ad exchanges/ad networks, ad console used by advertisers/agencies, and sends the adverts and content that match the user profile and preferences to be displayed on the user’s mobile phone and TV. It is the core technology of the platform. It also sends selected pre-determined contextual keyword personalized adverts and content to the user’s mobile or TV plus communicates via a standard data interface using an internet data connection for adverts and content. Also, the app/vertical provider has access to a web console for control, tracking, reporting and analytics purposes.
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